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THE STUDIO SELECTION

Pieces to make your own.

Explore the collection ↗

KUNLUN / A SENSE OF WONDER

Carry the stillness of the mountains.

A distant landscape. A quiet connection. Some journeys lead inward.

Read the story →

OUR STORY / JADE EAST

A quiet connection. A story of your own.

Jade, people and the landscapes that inspire us. Begin with a story. Stay for the details.

01 The brand · Carry what matters. +

The world asks us to keep moving. Sometimes, a quiet object helps us remember what we are moving toward.

Jade East begins with that connection: between a distant landscape and the life unfolding in your hands. A piece may hold a wish, a memory, or a reminder to keep your own direction.

02 Kunlun · Beyond the familiar. +

Kunlun gives the distant a name—and leaves room for the unknown. In Chinese mythology, the mountain is associated with the Queen Mother of the West, a place where imagination reaches beyond the everyday.

For Jade East, this landscape inspires wonder and stillness. It is a cultural inspiration; the origin of each individual piece is documented separately.

03 Jade · From form to meaning. +

A colour. A texture. A carefully finished curve. This is where our connection with a piece begins.

Its later meaning belongs to the person who chooses it: who gives it, who keeps it, and who remembers the moment years later. Understand its material first. Let its meaning become your own.

04 Liu Yu · A closer way of seeing. +

Some stories ask us to come closer. Beyond the shape of an object are the people, choices and questions that give it context.

This space is being prepared for Liu Yu’s original filming stories. Verified footage and first-hand accounts will shape each chapter.